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1/2009 
  1/2009
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2004   2003   2002
  -







ò Эӭͭ ͭӭŭҭ ŭŭ

Ͳ,

­­ ­ ­ . ­ ­­ ­­ ­­­ ­ ­, ­­­ ­ ­­­. ­­­ ­ ­­­ ­­, ­­ ­­­    ­ ­­ ­, ­ ­­ ­­­ ­­, ­­ ­­­­ ­­ , ­ ­, ­ ­   ­ ­­­ ­­­ ­­­. ­ ­ ­­­ ­ ­, ­­, ­­ ­­­, ' ­­ ­.

­ ­­­ ­­­ ­ ­­­ ­. ­ ­­­ ­­­ ­­ ­. ­­ ­­ ­ ­ ­­­­ ­. ϳ SWOT ­­ ­ , ­ ­­ ­ ­­­ ­­ ­­­. ­­ ­ ­ ­­ , ­­­ ­­­ ­­ ­ ­­. ­­­ ­ .

­­ ­­ ­­­. ­­ ­­ ­­­­ ­­­ ­ ­: ­ ­­. ­ ­­­­ ­ ­­­. ­ ­ ­ ­­­­­ ­­­­ ­­­ ­­­ ­­.

­­ ­­­ ­­ ­ ­­­­ ­­ ­. ­­ ­ ­­ ­­ ­­ ­­­­ . ­ ­­­ ­­ ­­ ­ ­ ­­ ­­­­, ­.

³ ­­­­ ­ ­­ ­­, ­ ­­. ­­­ ­­ ­­ ­­ ­­­ ­­ ­.

­ ­­­ , 䳺 ­, ­­­ ­­, ­­­ 񳺿 ­­ ­ ­ ­, '­ ­ '­ ­. ­ ­­­­ ­­­­, ­ 䳺 , ­­ ­­­ ­­­­ ­­­­ .

­­­ ­­ ­­ ­­­­­ ­­­­­ , ­­­ ­­ ­­­ ­­ ­­ ­㳿 ­­ ­­ ­.

­­­    ' ­­­­ ­­, ­­ , ­­­, ­­­, ­­­ ­­­ ­ ­ ­­­­ ­ ( ­­ ­ ­­). ­­­­ ­­ ' ­­­­ ­­ ­, ­ ­­­­­ ­ ­­­. ­­­­­ ­ ­­­­ , ­ ­­ ­­­­ .

­ ­­­­ ­­ ­ ­ ­­. ­­ ­­, ­­    ­ ­ 䳿, ­­ ­­ ­­­ ­ ­, ­ ­­­­ ­­ ­­­­ ­­­­­ ­­ / ­­ ­ ­ ­­­­. ­, ­­ ­­­ ­ ­ ­­­ ­­­­ ­­ ­­ ­­­­­ ­­­, ­­­ ­­ 򳺿 ­. ­ ­ ­­­­­ ­­ ­ ­­­, ­­ ­­ ­­­ ­­ ­­­ ' ­­­­­­ ­­ ­­, ­­ ­­ ­­ ­.

­ ­­ ­­­ ­­ ­­­ ­­ ­­­, ­ ­­ ­ ­ ­ ­­­ ­­.

³ ­­­ ­­­ ­ ­­, ­ ­­­­ ­ ­­:

 1) ­­ ­­­    ­­ '­ , ­­­­ ­ ­­ ­­­ ­­ ;

 2) ­ ­­    ­­, '­ , ­ ­ ­­ ­ ­­­­ ­ ­­­ (­ ­­­ ­­ ­­­­ ­­); ­­ ­­ ­­ ­­­;

 3) ­ ­­    ­­ ­­­ ­­ ­­ ­ ­­­­ ­­;

 4) ­­ ­­    ­­ ­ ­. ­ ­­, , , ­ ­ ­­ ­­­­­ ­, ­ ­ ­­ ­­­ ­­.

­­ ­­­ ­ ­ ­­, ­ ­­ ­ ­ ­­:

 1. ­­ ­­­   ­­ ­ ­­.

 2. ­­ ­­­   ­­­ ­­­ ­­ ­.

 3. ­­ ­­­ ­­­ ­­­.

 4. ­­ ­­­   ­­ ­­­ ­­­.

 5. ­­ ­­­   ­­ ­­ ­­­­.

 6. ­­ ­­­   ­­­ (­­) ­­.

 7. ­­ ­­­   ­­ ­­­ ­­­.

 8. ­­ ­­­   ­­ ­ ­­.

 9. ­­ ­­­   ­­­ ­­ ­­.

 10. ­­ ­­­ ­­­­ ­­­.

­­㳿 ­­­ ­­­­ ­­ ­­ ­­­­ ­­ ­ ­­­, ­­­ ­ ­­­ ­­­­­ ­­­. ­­ ­­ ­­㳿:

­­­­ ­­ ­­­;

­­ ­­ ­­­;

­­ ;

­­;

­­­ ­;

­­­­.

­­­ ­­ ­­­­ ­­ ­ ­­ ­­ ­ ­ ­­ ­ ­­ ­­ ­­ ­­. ­­ ­ ­­ ­ ­ ­ ­­­ ­­­ ­ ­­, ­­ ­­ ­­­­ ­­, ­ ­­­, ­­­ ­­­ ­ ­­ ­­­ ­­. ­­ ­­ ­­ , ­ ­­ , ­­­ ­­ ­­­. ­ ­­ ­ ­­:

   ­­­­­;

   ­;

   ­­ ­­­­ ­.

­­ ­­   ­ ­­ ­. ­­ ­­­ ­ ­­­. ­­­ ­ ­ ­­­ ­­­ ­­ ­­­ ­ ­㳿.

­ ­­ ­­    ­­­ ­­ ­­­­­ ­ ­­ ­ ­­­ ­­­ ­­­­ ­­ ­­ ­­.

­­ ­㳿, ­­ ­­ ­㳿 ­­­ ­ ­­ ­­­­­­­ , ­­­ ­­ ­ ­ ­ ­ ­ ­. ­­­ ­­­­ ­­ ­ ­ ­ ­, ­­­ ­­ ­ ­­ .

­­­ ­㳿 ­ ­ ­ ­ ­­, ­­ ­­ ­­. ­­ ­­­ ­㳿 ­­ ­­­ ­ ­ ­ (­­ ­) '­­ ­­ ­ ­­, ­­ ­ ­.

­­ ­­ ­­ ­, ­­ ­㳿 ­­ ­­ ­ ­­ ­­­­ ­ , ­­­ ­ ­ ­­ ­­. ­ ­­­ ­㳿 ­­ ­ ­, ­ , ­­ ­­ ­­­­ ­­­ ­ ­­­ ­­ ­.

­­­ ­­­­ ­­­ ­㳿 ­­ ­­ ­­ ­ ­­ ­­ ­. ­ ­ ­­ ­­ ­ ­­ ­­ ­­­­­ ­ ­­ ­. ­    ­­ ­ ­­­­ ­­­ ­­ ­ ­­ ­­ ­ ­㳿.

­­ ­㳿 ­­­ ­­­­ ­­. ­­­ ­­­­ ­㳿 ­­ ­­­ ­­ ­ :

 ) ­­ ­­ ­㳿;

 ) ­ ­­­­;

 ) ­­­ ­­;

 ) ­ ­­­.

­­­ ­ ­.

. ­­ ­­ () ­㳿. ­­ ­­ ­㳿 ­ ­­­­ , ­ ­ ­­. ­, ­ ­ ­­ , ­ ­ ­­ ­ ­ ­­, ­­ ­㳿 ­­­­ ­ ­.

. ­ ­­­­. ­, ­­ '­ ­­ ­ ­, ­­ ­­ ­ ­­, . ­­, ­ ­ ­­ ­­­, ­ ' ­.

­ ­ ­­ ­ ­ ­­ ­. ­­ ­㳿   ­­­­ ­ . ­, ­ ­­ ­, ­­ ­­ ­, ­­ ­­­ ­.

. ­­­ ­­. ­­­ ­­   ­­ ­­ ­­ ­. ­­ ­ ­ ­­­ ­䳿 ­ ­­ ­­­­ ­­ , ­­­ ­. ­ ­ ­ ­­ ­­ ­­­ ­, ­­ ­ ­­ ­­, ­­­­­­ ­ ­­ ­­ ­ ­­­ ­ ­ ­­­. ­­ ­, ­­ ­ ­, ­­­­ ­ ­­.

. ­ ­­­. ­ ­­ ­­ ­㳿 ­ ­ , ­­ ­­­ ­­ ­­­­­. ­­ ­㳿 ­­ ­­­ ­ , ­ ­, ­­­­ ­­ ­­­, ­­­ ­.

­ ­­ ­­ ­­­­ ­­ ­­ ­­ ­­­­­ ­ ­­ .

­­ ­ ­­­­, ­­ ­ '­­­ ­­ ­­. ­ ­­ ­­­ ­­­­, ­­­­, ­ ­­ ­­ ­.

­ ­ ­ ­­­ ­­ ­­, ­. ­­ ­ ­   ­­ ­­, ­ ­ ­ ­ ­­ ­, ­ ­­ ­. ­­ ­­­ ­­­ ­­­ ­­ ­­ ­, "­­­­" ­­.

­ ­ ­­­ ­ ­­ ­­ .

­­ ­ ­­­ ­ ­­­. ­ "­­" (Rolls Royce), "­­­ ­ 볺 ­­ ­­­­ ­­­" (Nissan), "­­ ­­­­ ­­­­ ­­ ­­" (Kodak). ­ ­­ ­­ ­­ ­ ­­ ­.

­­, ­ ­­ ­­ ­­ ­­ ­­ ­­ ­ ­ ­­ ­­­. ­­ ­ ­ ­­ ­­­ ­ '­ ­㳺 ­­­ ­­­­, ­­ ­­ ­ ­ ­ ­­.

­­ ­­ ­ ' , ­ ­   ­ ­ ­­. ­­ ­ ­ ­ ­, ­­ ­­ ­­ ­ ­­. ­ . ­­­ ­, ­­­ ­­ ­ ­­­­ ­­­.

­­ ­­­ ­­ ­­, . ­ ­­ ­ ­­­, ­ ­­ ­­ ­ ­­­. ­ ­ ­ ­­­ ­­ ­­­ ­­­. ­ ­­­ ­ ­­­ ­­­ ­­ ­­, '­ ­­, ­ ­.

­­ ­­ ­ ­­­ ­ ­­ ­­­. ­­ ­ ­­ ­­. , ­ ­ ­, ­ ­­­. ­ , ­­ ­ ­ ­ ­, ­ ­­­, ­ ­ ­­­.



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